The benchmark
The B2B Growth Benchmark.
What's actually working, what isn't, and how you compare to peers in your category. A confidential benchmark for PE-backed and growth-stage B2B companies.
Named report on your channels.
What's working, what isn't, and the gaps.
Peer benchmark, fully anonymized.
Compare to companies in your category and revenue range.
No cost, no pitch.
Whether you ever engage with CGN beyond this is your call.
Why we built this
Most B2B companies are spending real money on growth and getting mixed results, without a clear way to know if what they're doing is working until the budget is gone. Operating partners see the pattern across 15 to 30 portcos at once but have no instrument to measure it.
We've spent the last few months interviewing the cutting-edge B2B growth agencies in the market — mostly small, AI-leveraged shops doing work that big agencies can't match — and pairing what they're seeing with data from the operators on the other side of the table. This benchmark is how we close the loop. The more companies in the dataset, the sharper the signal.
What you get back
A confidential report and a peer benchmark.
Your named report.
A confidential analysis of your channel mix, your spend efficiency, and where you appear to have gaps relative to similar companies.
The anonymized peer benchmark.
How your channels, KPIs, and AI sophistication compare to companies in your category and revenue range.
Optional 30-minute walkthrough.
If you want, we'll walk through the findings together by Zoom. No pitch, just the data.
Privacy and anonymity
Individual company responses are confidential and used only to generate your named report. All comparative analysis is fully anonymized. PE firm names, where shared, are used only to deliver portfolio-level aggregates to that firm's operating partners. We do not share, sell, or resell the dataset.